Persuasion: New Directions in Theory and Research (SAGE Series in Communication Research)

Persuasion: New Directions in Theory and Research (SAGE Series in Communication Research) Author: -
eBook Title: Persuasion: New Directions in Theory and Research (SAGE Series in Communication Research)
ISBN10: 0803912137
ISBN13: 978-0803912137
Language: English
Publisher: SAGE Publications, Inc; 1 edition (January 1, 1980)
Category: Reference
Subcategory: Words, Language & Grammar
Size ePub vers.: 1797 kb
Size PDF vers.: 1912 kb
Other formats: cb7, odf, pdf, azw, ibooks, mobi
Rating: 4.6
Votes: 506
Pages: 308 pages

An expert in the study of mass communications and an expert on interpersonal communication bring together contributions that explore the ways in which we are persuaded. Essays cover three major aspects of the subject: theory and definition of persuasion, factors in the persuasion process, and the application of persuasion to negotiation, marketing, family relationships and politics.

′This collection seemed to me a good review of a fascinating field. As a therapist, I found I was able to pull together a range of ideas that I considered worthy of development and application...Though not written with therapists in mind, this book represented for me an introduction to a new range of possibilities for influencing people towards

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