Making Niche Marketing Work: How to Grow Bigger by Acting Smaller by Robert E. Linneman, John L., Jr. Stanton

Making Niche Marketing Work: How to Grow Bigger by Acting Smaller Author: Robert E. Linneman, John L., Jr. Stanton
eBook Title: Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
ISBN10: 0070379718
ISBN13: 978-0070379718
Language: English
Publisher: McGraw-Hill (November 1, 1992)
Category: Business & Money
Subcategory: Marketing & Sales
Size ePub vers.: 1902 kb
Size PDF vers.: 1756 kb
Other formats: cb7, odf, pdf, azw, ibooks, mobi
Rating: 3.6
Votes: 491
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Large and small companies are discovering they must find their "niche" - those customers whose needs their competitors have overlooked - in order to increase sales and profits. "Making Niche Marketing Work" offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers' needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a niche marketing database; mining for niches in unexpected places; differentiating products and services from the competition's; obtaining and maintaining funding; dealing with production distribution, planning, personnel, advertising and selling; and getting potential users to try a product.