B2B Exchanges: The Killer Application in the Busines-to-Business Internet Revolution by Arthur B. Sculley, W. William A. Woods

B2B Exchanges: The Killer Application in the Busines-to-Business Internet Revolution Author: Arthur B. Sculley, W. William A. Woods
eBook Title: B2B Exchanges: The Killer Application in the Busines-to-Business Internet Revolution
ISBN10: 0066621089
ISBN13: 978-0066621081
Language: English
Publisher: Harper Paperbacks (April 10, 2001)
Category: Business & Money
Subcategory: Marketing & Sales
Size ePub vers.: 1761 kb
Size PDF vers.: 1675 kb
Other formats: cb7, odf, pdf, azw, ibooks, mobi
Rating: 4.0
Votes: 533
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Business-to-business e-commerce is projected to exceed $7 trillion by 2004, of which about 37 percent will pass through B2B exchanges. This readable, straightforward book by two top experts is on-line finance is the first to show you how to successfully set up and run an exchange.

Bidding for goods and services on-line is revolutionizing the way businesses deal with one another. Arthur Sculley and W. William Woods lay out the key features for success in a B2B exchange, illustrating their points with practical examples drawn from existing B2B sites. They also address the key issues in building a profitable B2B exchange.

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