Key Concepts in Marketing (SAGE Key Concepts series) by Jim Blythe

Key Concepts in Marketing (SAGE Key Concepts series) Author: Jim Blythe
eBook Title: Key Concepts in Marketing (SAGE Key Concepts series)
ISBN10: 1847874991
ISBN13: 978-1847874993
Language: English
Publisher: SAGE Publications Ltd; 1 edition (March 5, 2009)
Category: Business & Money
Subcategory: Marketing & Sales
Size ePub vers.: 1512 kb
Size PDF vers.: 1366 kb
Other formats: cb7, odf, pdf, azw, ibooks, mobi
Rating: 4.6
Votes: 496
Pages:

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

Free download Key Concepts in Marketing (SAGE Key Concepts series)