Key Concepts in Marketing (SAGE Key Concepts series) by Jim Blythe
eBook Title: Key Concepts in Marketing (SAGE Key Concepts series)
Publisher: SAGE Publications Ltd; 1 edition (March 5, 2009)
Category: Business & Money
Subcategory: Marketing & Sales
Size ePub vers.: 1512 kb
Size PDF vers.: 1366 kb
Other formats: cb7, odf, pdf, azw, ibooks, mobi
- 1366 downloads at 25 mb/s
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Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.