Product Management: Strategy and Organization by Edgar A. Pessemier

Product Management: Strategy and Organization Author: Edgar A. Pessemier
eBook Title: Product Management: Strategy and Organization
ISBN10: 0898749220
ISBN13: 978-0898749229
Language: English
Publisher: John Wiley & Sons Inc; Subsequent edition (January 1, 1982)
Category: Business & Money
Subcategory: Marketing & Sales
Size ePub vers.: 1477 kb
Size PDF vers.: 1822 kb
Other formats: cb7, odf, pdf, azw, ibooks, mobi
Rating: 4.8
Votes: 285

An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on strategy formulation and technological forecasting.